DALLAS – Essential Formulas Dr. Ohhira’s Probiotic Kampuku Beauty Bar was honored for the third time with Better Nutrition Magazine’s 2012 ‘Best of Natural Beauty’ Award. The award will be presented by the editor of “Better Nutrition” during Natural Products EXPO West held in Anaheim, March 8-12th and will be featured in the publication’s April issue.
“Most natural health consumers are familiar with probiotics and their benefits for digestive function and immune response. But researchers have discovered that these beneficial microorganisms are key to many other aspects of human health—both inside and outside the body,” said Fred Pescatore, M.D., author of “Boost Your Health with Bacteria.” “The surface of the skin is an ecosystem populated by millions of diverse micro flora, and probiotic imbalance is at the core of many dermal health challenges. The key to healthy skin is using products that encourages proper microbial balance.”
Dr. Ohhira’s Probiotic Kampuku Beauty Bar is receiving accolades from the natural product industry, health practitioners and consumers alike due to its exclusive formula that supports the skin’s ecology by delivering nourishing probiotic and prebiotic extracts via an all-natural, non-drying formulation that clarifies, balances and rejuvenates the skin on the face and body.
Gail Pruitt, certified nutritionist at www.realfoodgrocery.com said the Kamupuku Beauty Bar is one of their top sellers. “A large percentage of our customers have sensitive, dry skin or suffer from a skin condition. After using the beauty bar many customers call and tell us that their skin feels and looks soft and smooth and that many uncomfortable symptoms have disappeared. New moms also rave about using it for even the youngest babies, which attest to its gentleness.”
To select the winning products, “Better Nutrition’s” Beauty Advisory Board had some help from their readers, who filled out detailed surveys and cast their votes for the best natural beauty and personal care products on its website. Magazine editors, who tested hundreds of products and conducted extensive research and interviews with health food storeowners as well as readers and staffers, also chose their favorites.
Beauty and personal care is now one of the fastest-growing categories of the health and wellness market, with sales for organic and natural beauty items hitting $462 million in 2009—up 10 percent from 2007.
Susanne Bennett, D.C., a holistic chiropractor specializing in skin care says that natural beauty product sales are going to continue to grow and the products that will standout in this category will be those backed by scientific research. “Dr. Ohhira is an award-winning microbiologist who has done extensive research in the field of lactic acid bacteria,” said Dr. Bennett. “I recommend his innovative beauty bar to all my patients!”
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Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family. Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include Dr. Ohhira’s Probiotics, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (Vegan Certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Dr. Ohhira’s Magoroku Skin Lotion. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Market, Sprouts and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.